Licensing is a business model where permission is granted to another party to legally use protected intellectual property like a trademark, graphic or design with a product or service in return for a financial payment.

Brand Extension Expert

BAM Brands are brand extension experts with a deep understanding of fashion, corporate & technology brands combined with strong retail, media & marketing know how – allowing us to provide full circle, turn-key programs for famous global brands.

Our unique insight is a combination of experience, working as retailers, manufacturers, distributors and agents. We understand the challenges and workings of these roles.

Our licensing executives have the highest degree of motivation to develop, sell, and bring to market successful, long‐term licensed businesses. BAM Brands product category experience  is vast including  apparel, footwear, accessories, retail stores, home, beauty, FMCG ,digital and beyond. This expertise is employed on your behalf to generate the best and strongest licensees.

Full Circle services to our clients, including:

  • Brand Development
  • Long-Term Business Development
  • Category Identification
  • Licensee Identification
  • Retail Partnership Development
  • Licensing Sales
  • Status Reporting
  • Sales & Revenue Reporting
  • Brand Assurance/Approvals
  • Infringement Controls
  • Contract administration and compliance
  • Trademark Guidance

BAM Brands are your edge in the Asia Pacific

As your brand extension partner, our role is to develop creative and meaningful licensed businesses that enhance a trademark’s equity. To support our clients’ corporate brand marketing initiatives, BAM Brands is committed to providing professionally managed and executed licensing programs. BAM Brand’s leverages its team of professionals to deliver the expertise necessary to build and manage a successful licensing program.

BAM Brand’s licensing philosophy and strategic planning processes ensure all of our licensing activities reinforce the brand’s equity, and we carefully position the program to complement key marketing initiatives and business objectives.

Our approach allows you to

  • Increase equity of your mark
  • Enter new markets which complement your core business without risking significant capital investment
  • Generate highly profitable royalty revenue streams
  • Solidify your brands market position or steer it into a new direction
  • Enhance consumer perception
  • Enhance the legal protection of your trademarks


Some of our Clients